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Entrepreneurs face difficult decisions regarding the geographic placement of their new business. Should they place themselves physically close to their key suppliers or key customers? What happens when these are both geographically dispersed? Even in a just-in-time/internet-of-things economy some bulky materials still need to travel the old fashioned way on boats, trains and trucks. Choosing to locate close to customers requires longer lead times for entrepreneurs and force them to incur costs that may not be supported by shallow niches.
Author(s):
Richard Herko
Pepperdine University
United States
