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Eastern Academy of Management Annual Meeting 2017

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Medical Tourism Puerto Rico

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We will discuss how to apply the four P's of marketing: Price, Product, Promotion and Place to the case of medical tourism in Puerto Rico

Author(s):

Sonia Lambert    
Brooklyn College
United States

Tomas Lopez-Pumarejo    
Brooklyn College
United States

Myles Bassell    
Brooklyn College
United States

 

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